Social | Brand Ambition

Navigating the Wild World of Paid Advertising on Social Media

by Joseph | Apr 20, 2024 | Social, Strategy

Let’s take a dive into the whirlwind world of paid advertising on social media. Whether you’re a seasoned marketer or a budding entrepreneur trying to make a splash online, understanding the ins and outs of social media ads can be a game-changer for your brand.

So, picture this, you’ve got an amazing product or service, but you’re struggling to get the word out there. That’s where paid advertising swoops in to save the day. With billions of users scrolling through their feeds every day, social media platforms like Facebook, Instagram, Twitter, and LinkedIn offer a goldmine of opportunities to connect with your target audience.

Setting Your Advertising Goals

First things first, let’s talk strategy. Before you start splashing cash on ads left and right, take a moment to define your goals. Are you looking to drive traffic to your website, increase brand awareness, or maybe boost sales?

Having a clear objective in mind will help you tailor your campaigns for maximum impact.

Understanding Your Audience

Next up, it’s time to get cosy with your audience. Who are they? What do they like? Where do they hang out online? Understanding your target demographic is key to crafting ads that resonate with them. And hey, don’t be afraid to get specific. The more you know about your audience, the better you can tailor your messaging to speak directly to their interests and pain points.

Crafting Compelling Content

Now, let’s talk about content. Gone are the days of boring, cookie-cutter ads that blend into the digital abyss. In today’s fast-paced world, attention is the ultimate currency, and you’ve got to earn it. Get creative with your ad content – whether it’s eye-catching visuals, compelling copy, or interactive elements, aim to stop scrollers dead in their tracks.

Mastering Ad Targetting

But wait, there’s more! Don’t forget about targeting. One of the beauties of social media advertising is the ability to laser-target your ads to reach the right people at the right time. From age and location to interests and behaviours, the options are endless.

Experiment with different targeting options to find what works best for your brand.

Budgeting and Monitoring Your Ads

Now, let’s talk budget. Ah yes, the million-dollar question. How much should you spend on social media ads? Well, it depends. Start small and test the waters to see what kind of results you get. From there, you can gradually increase your budget as you refine your targeting and messaging. And hey, don’t forget to keep an eye on your metrics. Tracking things like click-through rates, conversions, and return on ad spend will help you gauge the effectiveness of your campaigns and make informed decisions moving forward.

Combating Ad Fatigue

Last but not least, let’s talk about the elephant in the room, ad fatigue. Yep, it’s a real thing. As powerful as social media ads can be, bombarding your audience with the same old ads day in and day out is a surefire way to get tuned out. Keep things fresh by regularly refreshing your ad creative and testing new approaches to keep your audience engaged.

So there you have it, folks, a crash course in the wild world of paid advertising on social media. From defining your goals and understanding your audience to crafting killer content and keeping things fresh, there’s a lot to consider. But with a little creativity, experimentation, and a sprinkle of data-driven insights, you’ll be well on your way to advertising success in no time. Happy advertising!

The Power of Content Marketing for Law Firms

by Lex | May 4, 2023 | Design and Branding, Market Analysis, SEO, Social, Strategy

As the legal industry becomes increasingly competitive, law firms are searching for ways to differentiate themselves and attract more clients.

One effective strategy is content marketing, which involves creating and sharing valuable, relevant, and consistent content to attract and retain a defined audience. By providing helpful information and insights, law firms can establish themselves as thought leaders in their field and build trust with potential clients.

In this blog post, we will explore the power of content marketing for law firms, including why it’s important, how it can benefit your firm and best practices for creating a successful content marketing strategy. Whether you’re just starting out with content marketing or looking to improve your existing efforts, this post will provide valuable insights to help you succeed.

1. Building Trust and Authority Through Content Marketing

For law firms, building trust and authority is essential in order to attract and retain clients.

One effective way to accomplish this is through content marketing. By creating informative and valuable content that addresses the legal needs and interests of your target audience, you can establish yourself as a thought leader in your field and build a reputation as a trustworthy and reliable source of legal information.

To build trust and authority through content marketing, it’s important to focus on the needs and concerns of your target audience. This can involve creating blog posts, articles, videos, and other content that addresses common legal questions and issues.

Additionally, your content should reflect your law firm’s unique personality and brand values, so that potential clients can get a sense of who you are and what you stand for.

In addition to creating great content, it’s important to distribute it effectively. This can involve using social media, email marketing, and other tactics to promote your content and reach a wider audience.

By using a strategic approach to content distribution, you can increase your reach and build trust and authority with your target audience.

Slater and Gordon’s YouTube channel is an excellent example of how law firms can use video content to connect with their target audience and build trust and authority. The channel features a wide range of videos on various legal topics, including personal injury, medical negligence, and employment law.

One particularly effective type of video content that Slater and Gordon creates is client testimonials. These videos feature interviews with clients who have successfully used the firm’s services to resolve their legal issues.

By sharing real-life stories of how they have helped clients achieve positive outcomes, Slater and Gordon has been able to establish themselves as a leading provider of legal services in their areas of focus.

In addition to client testimonials, they also create informative videos that explain legal concepts and processes in a clear and accessible way. For example, they have videos that provide guidance on what to do after a car accident, how to make a personal injury claim, and what to expect during an employment tribunal.

By using video content to engage with their target audience, Slater and Gordon has been able to build trust and authority as a leading provider of legal services in their areas of focus.

Their YouTube channel has become a valuable resource for people seeking legal advice and information, and has helped them to establish themselves as a trustworthy and reliable source of legal information.

2. Establishing Your Law Firm as a Thought Leader in the Industry

Positioning your law firm as a leading authority in the industry through thought leadership. can be a powerful tool to differentiate your firm and stand out from the competition.

Being recognised as an authority in your area of practice can help you attract and retain clients, improve your reputation and credibility, and ultimately grow your business.

To become a thought leader, you need to focus on building expertise in your area of practice and sharing your knowledge and insights with others.

This can be achieved through a variety of channels, including publishing articles and whitepapers, speaking at conferences and events, hosting webinars and podcasts, and engaging with your audience on social media.

One effective way to establish thought leadership is to identify and capitalise on industry trends and hot topics. By staying up-to-date on emerging issues and trends, and sharing your thoughts and opinions on them, you can position yourself as a go-to resource for your clients and peers.

This can also help you anticipate and adapt to changes in the industry, ensuring that your firm stays ahead of the curve.

Mishcon de Reya is a London-based law firm that has built a strong reputation for its expertise in litigation and dispute resolution.

The firm has been able to establish itself as a thought leader in the industry by taking a proactive approach to sharing its expertise with others.

It regularly publishes articles and thought leadership pieces on its website and in industry publications, providing insights and analysis on a range of legal topics.

In addition to its thought leadership content, Mishcon de Reya has also been active in speaking at conferences and events, and hosting webinars and podcasts.

By engaging with audiences in a variety of formats, the firm has been able to expand its reach and build a loyal following of clients and peers who value its insights and expertise.

Another key aspect of thought leadership is building a strong personal brand. This involves creating a consistent and recognisable image that reflects your expertise, values, and personality.

By building a strong personal brand, you can enhance your credibility and visibility, and create a loyal following of clients and fans who trust and admire you.

3. How to Create Effective Content for Your Law Firm

Creating effective content is an essential part of building a successful law firm marketing strategy.

Content that resonates with your target audience can help you attract and retain clients, establish your firm as a thought leader in the industry, and ultimately grow your business.

Here are some tips and best practices for creating effective content for your law firm:

Understand your audience. The first step in creating effective content is understanding your audience. Who are your ideal clients? What are their pain points and challenges? What type of content do they find most valuable? By answering these questions, you can tailor your content to address the specific needs and interests of your target audience.
Focus on quality over quantity. While it’s important to create content on a regular basis, it’s even more important to ensure that your content is high-quality and valuable. Avoid creating content just for the sake of creating content. Instead, focus on providing real value to your audience with insights and perspectives that they can’t find elsewhere.
Be consistent. Consistency is key when it comes to creating effective content. Establish a regular publishing schedule and stick to it. This can help you build momentum and keep your audience engaged over time.
Mix up your content formats. Variety is important when it comes to creating effective content. Don’t just rely on written blog posts. Experiment with different formats such as videos, podcasts, infographics, and social media posts to keep your content fresh and engaging.
Optimise for search. Search engine optimisation (SEO) is important for ensuring that your content is discoverable by your target audience. Research keywords and phrases that your audience is searching for, and incorporate them into your content in a natural and meaningful way.
Promote your content. Creating great content is only half the battle. You also need to promote your content effectively to ensure that it reaches your target audience. Share your content on social media, in email newsletters, and through other channels to maximise its reach and impact.

By following these tips and best practices, you can create effective content that resonates with your audience and helps you achieve your marketing goals.

Remember to stay focused on providing real value to your audience, and to be consistent and strategic in your approach to content creation and promotion.

4. Using SEO to Optimise Your Law Firm’s Content Marketing Strategy

Search engine optimisation (SEO) is a critical component of any law firm’s content marketing strategy. By optimising your content for search engines, you can increase your visibility and attract more potential clients to your website.

To do this, the first step is to research relevant keywords and phrases. Identify the keywords and phrases that your target audience is searching for, and incorporate them into your content in a natural and meaningful way.

By doing so, you can increase the chances of your content showing up in search engine results for those keywords.

Once you have identified your target keywords, it’s important to optimise your content accordingly. This includes incorporating your target keywords into your headlines, subheadings, and body copy, as well as optimising your meta descriptions and title tags.

Meta descriptions and title tags are important because they provide a brief summary of what your content is about and are often the first thing that users see in search engine results.

By optimising these elements, you can increase the likelihood that users will click through to your website.

While SEO is important, it’s equally important to focus on creating high-quality content that provides real value to your target audience.

Avoid keyword stuffing and other black-hat SEO tactics that can hurt your credibility and reputation. Instead, focus on creating content that answers your target audience’s questions, provides valuable insights, and establishes your law firm as a thought leader in your industry.

Backlinks are a key factor in determining your website’s authority and ranking in search engine results.

Focus on building high-quality backlinks from reputable sources to boost your website’s authority and visibility.

This can be done by creating guest blog posts for other websites, participating in online forums and communities, and building relationships with other industry thought leaders.

If your law firm primarily serves clients in a specific geographic area, it’s important to optimise your content for local search.

This includes incorporating location-specific keywords into your content, as well as creating local business listings on platforms like Google My Business. By doing so, you can increase the visibility of your law firm to potential clients in your local area.

By incorporating these SEO best practices into your law firm’s content marketing strategy, you can improve your website’s visibility and attract more potential clients to your business.

Remember to focus on creating high-quality, valuable content that resonates with your target audience, and to stay up-to-date on the latest SEO trends and best practices to stay ahead of the competition.

5. Leveraging Social Media to Amplify Your Law Firm’s Reach

Social media platforms offer a powerful way to amplify your law firm’s reach and connect with potential clients.

By leveraging social media effectively, you can increase your visibility, establish your law firm as a thought leader in your industry, and drive more traffic to your website.

Here are some tips for leveraging social media to amplify your law firm’s reach:

Choose the right platforms. There are many social media platforms available, each with its own strengths and weaknesses. To leverage social media effectively, you need to choose the right platforms for your law firm. Consider your target audience and which platforms they are most active on. For example, if your law firm primarily serves business clients, LinkedIn may be a more effective platform than Instagram.
Create high-quality content. To engage your social media followers and attract new ones, it’s important to create high-quality content that provides real value. This could include blog posts, infographics, videos, and other types of content that are relevant to your target audience. By creating content that resonates with your followers, you can increase engagement and build a loyal following.
Engage with your followers. Social media is a two-way conversation, so it’s important to engage with your followers and respond to their comments and questions. This can help to build trust and establish your law firm as a credible and approachable authority in your industry. Additionally, engaging with your followers can help to increase the reach of your social media posts by encouraging shares and likes.
Measure your results. Like any marketing strategy, it’s important to measure the results of your social media efforts. Use social media analytics tools to track engagement, reach, and other metrics, and use this information to optimise your social media strategy over time.

By leveraging social media effectively, you can amplify your law firm’s reach and connect with potential clients in a powerful way.

Remember to focus on creating high-quality content, engaging with your followers, and using the right platforms and tools to achieve your goals. With the right strategy, social media can be a powerful tool for growing your law firm’s business.

6. Measuring the Success of Your Law Firm’s Content Marketing Efforts

Measuring the success of your law firm’s content marketing efforts is critical for optimising your strategy and ensuring that you’re getting the best possible results from your investment.

Here are some key metrics to track when measuring the success of your law firm’s content marketing efforts:

Website traffic: One of the most important metrics to track is your law firm’s website traffic. By monitoring how many people are visiting your website and which pages they’re spending the most time on, you can get a sense of how effective your content is at attracting and engaging potential clients. Additionally, you can track how website traffic changes over time and correlate those changes with specific content marketing campaigns.
Conversion rates: Another key metric to track is your law firm’s conversion rates. This could include how many people fill out a contact form or sign up for a newsletter after visiting your website. By tracking conversion rates, you can get a sense of how effective your content is at driving potential clients to take specific actions.
Social media engagement: Social media platforms offer a powerful way to distribute your law firm’s content and connect with potential clients. By tracking social media engagement metrics, such as likes, shares, and comments, you can get a sense of how well your content is resonating with your target audience. Additionally, you can track changes in social media engagement over time and correlate those changes with specific content marketing campaigns.
Search engine rankings: Search engine optimisation (SEO) is critical for ensuring that your law firm’s content is discoverable by potential clients. By tracking your law firm’s search engine rankings for relevant keywords, you can get a sense of how effective your content is at driving organic traffic to your website. Additionally, you can track changes in search engine rankings over time and correlate those changes with specific content marketing campaigns.
Return on investment (ROI): Ultimately, the success of your law firm’s content marketing efforts will be determined by the ROI you achieve. By tracking the costs associated with creating and promoting your content and comparing them to the revenue generated by new clients, you can get a sense of the ROI of your content marketing efforts. Additionally, you can compare the ROI of different content marketing campaigns to identify which ones are most effective at driving new business.

Key Takeaways
- Content marketing can help law firms differentiate themselves and attract more clients.
- Building trust and authority through content marketing involves creating valuable content that addresses the legal needs and interests of your target audience, reflecting your law firm’s personality and brand values, and distributing your content effectively.
- Using video content, such as client testimonials and informative videos, can be an effective way to engage with your target audience and build trust and authority.
- Establishing your law firm as a thought leader in the industry involves building expertise in your area of practice and sharing your knowledge and insights with others through various channels, such as publishing articles, speaking at events, hosting webinars and podcasts, and engaging on social media.
- To create effective content for your law firm, it’s important to understand your audience, tailor your content to their needs and interests, use a variety of formats, such as articles, videos, and social media posts, and focus on quality over quantity.
- It’s also important to track your content marketing efforts, analyse your results, and make adjustments as needed to optimise your strategy.
Feeling Inspired?

Take your law firm to new heights! It’s time to revamp your marketing strategy and set yourself apart in the crowded industry. Let’s make it a reality. Email us and let’s chat about unleashing your full potential!

How Can Breweries Use Social Media Effectively

by Lex | Apr 4, 2023 | Design and Branding, Market Analysis, Social, Strategy

In today’s digital age, social media has become an integral part of marketing and branding for businesses in almost every industry. The beer industry is no exception. Breweries can leverage social media platforms to reach a wider audience, increase brand awareness, and engage with their customers in new and exciting ways.

However, simply having a social media presence isn’t enough.

Breweries must use social media effectively to stand out in a crowded marketplace and build a loyal customer base. This means creating and sharing engaging content, interacting with followers, and utilising the unique features of each platform to create a cohesive brand experience.

Crafting Connections

Craft breweries have become increasingly popular in recent years, and social media can be a powerful tool for these businesses to connect with their customers and increase their reach. By leveraging social media platforms like Instagram, Facebook, Twitter, and TikTok, breweries can showcase their unique beers, taproom experiences, and engage with their audience in new and creative ways.

Building relationships is key to crafting connections and maximising social media for breweries. By using social media to engage with customers, breweries can build a sense of community around their brand and foster loyalty among their followers.

One effective way to build relationships is to respond promptly to customer comments and messages, whether they are positive or negative. This shows that the brewery values customer feedback and is committed to providing excellent service.

Building relationships is key to crafting connections and maximising social media for breweries.

BeaverTown, a UK-based craft beer company, has built a loyal following by using social media to engage with customers. Through regular posts on platforms like Twitter and Instagram, Beavertown has created a sense of community around its brand. They also respond promptly to customer comments and messages, whether they are positive or negative, which shows that the brewery values customer feedback and is committed to providing excellent service. By building these relationships, Beavertown has been able to establish a strong brand identity and create a passionate fanbase that continues to support the company’s growth.

In addition to responding to customer comments, breweries can also create interactive content that encourages engagement. For example, hosting a social media scavenger hunt or a virtual beer tasting can provide an opportunity for customers to interact with the brewery and each other. This not only builds relationships between the brewery and its customers but also among the customers themselves, strengthening the sense of community around the brand.

Choosing the Right Social Media Platforms for Your Brewery

Social media has become a crucial tool for businesses to connect with their target audience, promote their products or services, and build their brand reputation. However, with so many social media platforms available, picking the right one for your business can be overwhelming.

One of the most important factors to consider when choosing a social media platform for your business is your target audience.

Understanding who your target audience is and what their interests are is crucial because different social media platforms have different demographics. For example, younger audiences may prefer Instagram or TikTok, while professionals may be more active on LinkedIn. By understanding your target audience, you can choose a platform that aligns with their preferences and effectively reach them.

It is also important to research your competition and see which social media platforms they are active on. This can give you an idea of where your target audience may be engaging and which platforms may be worth investing in. Additionally, by understanding your competition’s activity on social media, you can identify gaps in the market and find ways to differentiate your brand.

Each social media platform has its strengths, and some are better suited to achieving specific business objectives than others. For example, if you’re looking to drive website traffic, Facebook and Twitter may be a good choice, while Instagram may be better for building brand awareness. By aligning your business goals with the strengths of different social media platforms, you can choose a platform that best meets your objectives.

Further, different social media platforms are better suited for different types of content. For example, Instagram and TikTok are more visual, making them a good choice for businesses with a strong visual brand, while LinkedIn is better suited for professional, text-based content. By considering the type of content you want to create and share, you can choose a platform that aligns with your content strategy.

Consider the resources you have available, such as time, budget, and staff. Some social media platforms require more resources to manage, such as creating video content for YouTube or managing a large community on Facebook. By considering your available resources, you can choose a social media platform that you can effectively manage and get the most out of.

The Importance of Branding in the Competitive Beer Market

The beer market has become increasingly competitive in recent years, with new brands emerging and established ones fighting to maintain their market share.

In such a crowded marketplace, it is more important than ever for breweries to have a strong brand that differentiates them from the competition. Branding plays a crucial role in the success of any business, and this is especially true for breweries operating in the competitive beer market.

Branding is more than just a logo or a slogan; it encompasses everything from the look and feel of the product to the way it is marketed and promoted. A strong brand can help a brewery to stand out from the competition and create a lasting impression on consumers. By developing a unique brand identity, a brewery can establish itself as a leader in the industry and build a loyal customer base.

BrewDog’s branding is a standout example of a brewery that has developed a unique and recognisable identity. From their bold and edgy packaging to their irreverent marketing campaigns, everything about BrewDog exudes a rebellious and daring spirit. Their clever use of humour and pop culture references has helped to create a strong connection with their audience and make their brand more relatable. By positioning themselves as a company that’s not afraid to take risks and challenge conventions, BrewDog has carved out a distinct niche in the crowded craft beer market.

One of the main benefits of branding is that it can help to create a strong emotional connection with consumers. By developing a brand that resonates with the target audience, a brewery can build a sense of trust and loyalty among its customers. This can be particularly valuable in the beer market, where consumers often have strong preferences for certain brands and are willing to pay a premium for products that they perceive as being high-quality.

In addition to creating an emotional connection with consumers, branding can also help breweries to differentiate themselves based on product characteristics such as taste, ingredients, and brewing process. By highlighting these unique selling points, a brewery can attract consumers who are looking for a specific type of beer or who are interested in trying something new and different.

From Hops to Hashtags

In the past, the beer industry relied on traditional marketing methods such as print and television ads, sponsorships, and word-of-mouth to promote their products. However, with the rise of social media and digital marketing, the way that beer companies market their products has undergone a significant shift. Today, many breweries are turning to social media platforms like Facebook, Instagram, and Twitter to connect with consumers and build their brands.

One of the main advantages of social media marketing is that it allows breweries to reach a wider audience than traditional marketing methods. By creating engaging content and using targeted advertising, breweries can connect with consumers all over the world and build a global brand. Social media also allows breweries to engage with their followers in real time, responding to comments and feedback and building a sense of community around their brand.

Guinness is a great example of a brewery that has successfully leveraged social media to build a global brand. With over 20 million Facebook followers and more than 1.5 million Instagram followers, Guinness has created a loyal following of beer enthusiasts all over the world. They use social media to showcase their products, promote events, and engage with their followers through contests and giveaways. By creating visually stunning content, they have also managed to create a strong brand identity that is instantly recognisable. Through their social media efforts, Guinness has managed to connect with consumers from all walks of life and establish itself as a leader in the brewing industry.

Further, social media marketing allows breweries to reach a wider audience than traditional marketing methods. By creating engaging content and using targeted advertising, breweries can connect with consumers all over the world and build a global brand. Social media also allows breweries to engage with their followers in real time, responding to comments and feedback and building a sense of community around their brand.

Alongside this, social media marketing is often more cost effective than traditional marketing methods. Print and television ads can be expensive to produce and air, whereas social media allows breweries to create and share content at a much lower cost. This makes it an attractive option for small breweries or those operating on a tight budget.

However, social media marketing does have its challenges. With so many breweries vying for consumers’ attention on social media, it can be difficult to stand out and build a following. Breweries must create engaging content that resonates with their target audience and use targeted advertising to reach the right people.

Despite these challenges, social media marketing has become an essential tool for breweries looking to build their brands and connect with consumers. By combining traditional brewing techniques with innovative digital marketing strategies, breweries can establish themselves as leaders in the competitive beer market and attract a loyal following of fans and customers. From hops to hashtags, social media has transformed the way that beer companies promote their products and build their brands.

Brewing Buzz

Craft beer has exploded in popularity in recent years, and with it, a new subculture has emerged. Beer enthusiasts and connoisseurs are now flocking to breweries and beer festivals across the country, eager to sample the latest brews and discover new favourites. This has created a brewing buzz that shows no signs of slowing down.

One of the main drivers of this trend is the craft beer movement itself. With hundreds of new breweries popping up every year, there is always something new to try. Brewers are experimenting with new ingredients, flavours, and brewing techniques, pushing the boundaries of what is possible in the world of beer. This has led to a diverse and exciting beer landscape that appeals to a wide range of tastes and preferences.

Social media has also played a significant role in the brewing buzz. Platforms like Instagram and Facebook have made it easier than ever for breweries to connect with their fans and promote their products. Beer enthusiasts can follow their favourite breweries and keep up with the latest news and releases. This has created a sense of community around craft beer, with fans and brewers alike sharing their love for the beverage.

Beer festivals have also contributed to the brewing buzz, providing a space for breweries to showcase their products and for consumers to sample a wide variety of brews in one place. These festivals have become hugely popular, with some attracting tens of thousands of attendees. They offer a unique opportunity for beer enthusiasts to connect with like-minded individuals and discover new breweries and beers.

For example, Leeds Beer Week is an annual celebration of the city’s vibrant beer scene, which features a wide range of events and activities focused on craft beer. The event brings together local breweries, pubs, and beer enthusiasts to celebrate the diverse and innovative beer culture in Leeds. Throughout the week, attendees can participate in tastings, brewery tours, meet-the-brewer sessions, and beer-themed dinners. Leeds Beer Week also provides a platform for new and upcoming breweries to showcase their products and gain exposure in the local beer scene. The event has become a highlight of the year for beer lovers brewing buzz in Leeds and a testament to the city’s thriving craft beer community.

Key Takeaways

Social media has become an essential tool for breweries to connect with customers and promote their brands. By creating engaging content and building relationships, breweries can foster a sense of community around their brand, leading to customer loyalty.
Choosing the right social media platform is crucial, and understanding your target audience, your competition, and your business goals can help in this regard.
The beer market is highly competitive, and branding plays a crucial role in the success of a brewery. A strong brand can differentiate a brewery from the competition, create an emotional connection with consumers, and highlight unique selling points.
With the rise of social media and digital marketing, breweries are now leveraging these platforms to connect with consumers and promote their products in new and exciting ways.

Thirsty For More?

Ready to take your craft brewery to the next level? Don’t miss out on this opportunity to transform your brewery’s marketing strategy. Email us and let’s chat about how to achieve success!

Building a Strong Online Reputation for Your Law Firm

by Lex | Mar 30, 2023 | Design and Branding, SEO, Social, Strategy

As a law firm, you understand the importance of credibility, trust, and reputation in your industry. These factors are even more critical in the digital age, where potential clients are likely to research your firm online before engaging in your services.

Establishing and maintaining a strong online reputation can help you showcase your expertise, build trust with potential clients, and ultimately grow your business. However, it takes more than just a great website to stand out in the competitive legal landscape.

In this blog, we’ll explore various strategies for building a strong online reputation for your law firm, from leveraging social media and SEO to reputation management and ethical conduct. With these tips, you can position your law firm for success in the digital age and beyond.

Understanding the Importance of Online Reputation for Law Firms

In today’s digital society, a law firm’s online reputation is an essential component of its overall reputation. It can shape the perception of the firm and influence potential clients’ decisions to engage in the firm’s services.

A positive online reputation can also help build trust between the law firm and its clients. By showcasing positive reviews and testimonials, a law firm can demonstrate to potential clients that it has a track record of success and satisfied clients. This can give potential clients the confidence to engage the law firm, knowing that they are working with a trusted and experienced team of legal professionals.

On the other hand, a negative online reputation can be damaging to a law firm’s credibility and ability to attract new clients. Negative reviews or comments can create a perception of poor service or a lack of expertise, which can turn potential clients away from the firm.

Law firms need to take an active role in managing their online reputation. This can involve monitoring social media channels and review sites for comments and reviews, responding to feedback in a timely and professional manner, and proactively seeking out positive reviews and testimonials from satisfied clients.

Leveraging Social Media to Strengthen Your Law Firm’s Reputation

Social media has become a crucial tool for businesses to connect with their clients and potential customers, and law firms are no exception. By leveraging social media, law firms can strengthen their reputation and build a loyal following.

One of the primary benefits of social media for law firms is the ability to establish thought leadership. By creating and sharing high-quality content, such as blog posts or infographics, law firms can position themselves as experts in their field and gain the trust of their followers. This can lead to increased engagement, with followers more likely to share and comment on the firm’s posts, amplifying their message even further.

Social media for law firms is the ability to engage with clients and potential clients in a more personal way. By responding to comments and messages promptly, law firms can demonstrate their commitment to excellent customer service and build strong relationships with their followers. Social media also provides a platform for law firms to share news and updates about the firm, such as new hires, awards or notable case wins, further enhancing their reputation and showcasing their expertise.

Clifford Chance is a law firm that has been using social media to its advantage in recent years. They understand the importance of establishing a strong online presence and have done so by creating engaging and informative content across various social media platforms. On their LinkedIn page, they frequently share updates about their practice areas and recent achievements, while also providing insights into current legal trends and news. They also use Twitter to share their thought leadership content, as well as to engage with their followers and other legal professionals.

Clifford Chance’s Instagram account (with over 16k followers) showcases its corporate social responsibility initiatives and its commitment to diversity and inclusion. By utilising social media in these ways, Clifford Chance has been able to connect with a wider audience, establish their thought leadership, and showcase their values as a firm.

In addition to engaging with clients and sharing thought leadership content, social media can also be used for targeted advertising. Law firms can use social media platforms to run highly targeted ads to specific demographics or industries, ensuring their message reaches the right people. This can be particularly effective for attracting new clients or promoting specific practice areas.

Here are a few ways to leverage social media to strengthen your law firm’s reputation:

Share valuable content. Law firms can use social media to share informative and educational content that showcases their expertise and thought leadership. This can include blog posts, infographics, videos, and case studies. By providing valuable content, law firms can position themselves as a trusted source of information and build their reputation as an authority in their field.

Engage with followers. Law firms can use social media to engage with their followers and respond to their questions and comments promptly. This can help to build trust and foster a sense of community around the law firm’s brand. By demonstrating a commitment to excellent customer service, law firms can enhance their reputation and differentiate themselves from their competitors.

Highlight client successes. Law firms can use social media to highlight their clients’ successes and share testimonials and case studies that showcase their expertise and track record. This can help to build credibility and trust with potential clients and demonstrate the law firm’s ability to achieve successful outcomes.

Participate in online discussions. Law firms can participate in online discussions and join relevant groups and communities on social media platforms. By sharing their insights and expertise, law firms can build relationships with potential clients and other professionals in their industry. This can help to enhance their reputation and position them as thought leaders in their field.

Leveraging social media can be a powerful tool for law firms to strengthen their reputation. By sharing valuable content, engaging with followers, highlighting client successes, and participating in online discussions, law firms can position themselves as thought leaders and trusted experts in their field. These efforts can help to build credibility, trust, and a sense of community around the law firm’s brand, ultimately leading to increased visibility and new business opportunities.

Collaborating with Clients and Colleagues to Build a Strong Online Reputation

Building a strong online reputation isn’t a solo venture; it takes collaboration with clients and colleagues to truly make an impact.

One way to do this is by encouraging satisfied clients to leave reviews on popular review sites like Yelp or Google Reviews. These reviews can help to build trust and credibility with potential clients, and also provide valuable feedback for the law firm to improve upon.

Another way to collaborate with clients is by showcasing their successes on social media. This can include highlighting their achievements in case studies, sharing testimonials, or even creating video content that showcases the client’s experience working with the law firm.

By collaborating with clients in this way, law firms can build stronger relationships and tangibly demonstrate their expertise.

Pinsent Masons is a prime example of a law firm that has successfully leveraged social media to build its brand and connect with clients. Their social media strategy focuses on providing high-quality, industry-relevant content that showcases their expertise and promotes engagement with their followers. Through regular updates on LinkedIn and Twitter, they share thought leadership articles, insights, and event announcements that keep their followers informed and engaged.

Additionally, Pinsent Masons use social media to showcase their corporate social responsibility initiatives and highlight their commitment to diversity and inclusion. By actively engaging with its audience and creating valuable content, Pinsent Masons have built a strong online reputation that reflects its status as a leading international law firm.

Internally, law firms can collaborate with colleagues to develop a cohesive brand message across all online platforms. This can include developing a social media strategy that highlights the firm’s unique value proposition and expertise or creating a unified brand identity across all online properties. By collaborating with colleagues in this way, law firms can build a strong online presence that truly sets them apart from the competition.

There are many ways to collaborate with clients and colleagues to build a strong online reputation, such as:

Create a podcast or video series. Collaborate with clients or colleagues to create a podcast or video series where you discuss industry trends, share your expertise, and interview other professionals. This can help to build your reputation as a thought leader in your field and create a sense of community around your brand.

Host webinars. Collaborate with clients or colleagues to host webinars on topics related to your industry. This can help to showcase your expertise and build trust with potential clients.

Write guest blog posts. Collaborate with colleagues or clients to write guest blog posts for each other’s websites. This can help to expand your reach and build your reputation as an authority in your field.

Offer workshops or training sessions. Collaborate with colleagues or clients to offer workshops or training sessions on topics related to your industry. This can help to position your brand as a valuable resource for other professionals.

Participate in industry events. Collaborate with clients or colleagues to participate in industry events, such as conferences or trade shows. This can help to build your network and enhance your reputation within your industry.

By implementing these tactics, your law firm will be able to establish a strong online presence, showcase your expertise, and build trust with potential clients and colleagues. This can ultimately lead to increased visibility, credibility, and business opportunities for your firm.

Maximising SEO to Improve Your Law Firm’s Online Reputation

Maximising SEO efforts for your law firm can be a daunting task, but it is essential to establish a strong online presence and reputation.

Conducting thorough keyword research is the first step in optimising your website and online content for search engines. This research involves identifying the specific keywords and phrases that your target audience is searching for when looking for legal services. Once you have identified these keywords, you can strategically incorporate them into your website’s content, including page titles, meta descriptions, headers, and body text.

In addition to keyword research, other strategies can help maximise your law firm’s SEO efforts. These include creating high-quality, relevant content that is optimised for search engines. This content should be informative and engaging, providing your potential clients with valuable insights and advice related to your area of practice. By creating content that is both informative and optimised for search engines, you can increase your website’s visibility and attract more potential clients.

To further maximise your SEO efforts, you can also consider utilising local SEO strategies. This involves targeting specific geographic areas and including location-specific keywords and phrases in your website’s content. By doing so, you can improve your law firm’s visibility for local search queries and attract more potential clients from your surrounding area.

There are several ways to maximise SEO to improve a law firm’s online reputation, here are some suggestions:

Optimise your website. Your law firm’s website should be easy to navigate, mobile-friendly, and optimised for speed. This can help to improve your website’s user experience and increase the likelihood of visitors staying on your site for longer periods. Additionally, your website should have a clear call-to-action that encourages visitors to contact your law firm.

Build quality backlinks. Backlinks are links from other websites that point to your law firm’s website. Search engines view backlinks as a sign of authority and relevance. To build quality backlinks, you can reach out to other websites and offer to contribute guest posts or provide quotes for articles.

Monitor and adjust your SEO strategy. SEO is an ongoing process that requires monitoring and adjustment. You should regularly review your website’s analytics to track your traffic and rankings. If you notice that certain keywords or pages are not performing well, you can adjust your strategy accordingly.

By following these tips, a law firm can maximise its SEO and improve its digital presence . Optimising the website for speed, mobile-friendliness, and user experience, building quality backlinks, and monitoring and adjusting the SEO strategy regularly can all contribute to better search engine rankings and increased website traffic. These efforts can help to attract more potential clients and grow the firm’s business.

Encouraging and Leveraging Client Testimonials for Reputation Building

Client testimonials can be a powerful tool for building and strengthening a law firm’s online reputation. By showcasing positive feedback and experiences from past clients, potential clients can gain insight into the level of service and expertise that the law firm provides.

To encourage clients to provide testimonials, law firms can make it a part of their post-service follow-up process. This can involve sending a survey or feedback form to clients after their case has been resolved, asking for their feedback and permission to share it publicly. Law firms can also incentivise clients to provide testimonials by offering discounts or other benefits in exchange for their participation.

Once testimonials have been gathered, law firms can leverage them by incorporating them into their website and other online platforms. Testimonials can be featured on the homepage, included on service pages, or even used in social media posts. By showcasing client feedback in a visible and accessible way, law firms can build trust with potential clients and establish themselves as reputable and reliable legal service providers.

It’s important to ensure that testimonials are genuine and authentic, and not fabricated or exaggerated. Law firms should never pay for or incentivise fake testimonials, as this can harm their reputation and lead to legal consequences. By only using genuine testimonials, law firms can build a solid foundation of trust and credibility with their clients and potential clients.

There are several ways law firms can encourage and leverage client testimonials to build their online reputation:

Make it easy for clients to leave a review. Provide clear instructions on your website and social media platforms on how clients can leave a review. Make sure to include links to review sites, such as Google My Business, Yelp, and Avvo.

Follow up with clients. After a successful case or project, follow up with clients and ask them to leave a review. This can be done via email or through a follow-up phone call.

Showcase positive reviews on your website. Display positive reviews prominently on your website. This can include a dedicated testimonial page, as well as displaying reviews on relevant pages such as your practice area pages.

Share positive reviews on social media. Share positive reviews on your law firm’s social media accounts, such as Facebook, Twitter, and LinkedIn. This can help to further amplify the positive feedback from clients and demonstrate your firm’s commitment to excellent customer service.

Use client testimonials in marketing materials. Incorporate client testimonials into your law firm’s marketing materials, such as brochures, flyers, and advertisements. This can help to build credibility and trust with potential clients who may be considering engaging your services.

Respond to negative reviews. If you receive a negative review, respond to it professionally and courteously. Address the client’s concerns and offer a resolution if possible. This can demonstrate your firm’s commitment to resolving issues and providing excellent customer service.

Implementing this techniques can be a powerful way for law firms to build their reputation online. By making it easy for clients to leave reviews, following up with clients, showcasing positive reviews on their website and social media, using testimonials in marketing materials, and responding to negative reviews professionally, law firms can enhance their credibility, trustworthiness, and customer service reputation. These efforts can lead to increased visibility, improved online reputation and as a result more business opportunities.

How to Build and Maintain a Consistent Brand Image for Your Law Firm Online

Building and maintaining a consistent brand image for your law firm online is crucial for establishing credibility and attracting potential clients. One way to achieve this is by developing a clear brand message that defines your law firm’s values, mission, and unique selling points. Your brand message should be reflected in all your online communications, including your website, social media, and online advertising.

Consistency in visual branding is also important. Your law firm’s logo, colour scheme, and typography should be consistent across all online platforms. This will help to reinforce your brand image and make it more recognisable to potential clients. Your website’s design should also be consistent with your brand image and convey a professional and trustworthy image.

Building and maintaining a consistent brand image is a key factor in content marketing. Your law firm’s blog, social media accounts, and other online content should be consistent in tone, style, and messaging. By providing valuable content that aligns with your law firm’s brand message, you can establish your expertise and build trust with potential clients.

Consistency in online reputation management is also important. Your law firm should have a clear and consistent approach to responding to online reviews, whether they are positive or negative. Responding in a timely and professional manner can demonstrate your commitment to client satisfaction and enhance your law firm’s reputation online.

There are several ways to build and maintain a consistent brand image for your law firm online. Here are some ideas:

Develop a brand strategy. Develop a clear and consistent brand strategy that reflects your law firm’s values, mission, and personality. Your brand strategy should be the foundation for all your online activities, including your website, social media, and marketing campaigns.

Use consistent visual elements. Use consistent visual elements such as logos, colours, and fonts across all your online platforms. This helps to create a strong and memorable visual identity for your law firm.

Develop a consistent tone of voice. Develop a consistent tone of voice that reflects your law firm’s personality and values. This tone of voice should be used consistently across all your online platforms, from your website to your social media posts.

Provide consistent messaging. Develop consistent messaging that communicates your law firm’s key values, services, and expertise. This messaging should be used across all your online platforms to create a clear and consistent message for potential clients.

Building and maintaining a consistent brand image for your law firm online is crucial to building trust and establishing a strong reputation. This can be achieved through developing a clear and consistent brand strategy that reflects your law firm’s values, mission, and personality. Additionally, using consistent visual elements such as logos, colours, and fonts, developing a consistent tone of voice, and providing consistent messaging can help to create a strong and memorable visual identity for your law firm. By implementing these strategies, law firms can enhance their brand recognition and credibility.

The Importance of Transparency in Building and Maintaining Your Law Firm’s Reputation

Transparency is essential for building and maintaining your law firm’s reputation.

Transparency involves being open and honest about your firm’s practices, policies, and procedures. By being transparent, you can establish trust with potential clients and demonstrate your firm’s commitment to ethical and responsible practices.

One way to promote transparency is by providing detailed information about your firm on your website. This can include information about your team members, areas of practice, pricing, and any relevant certifications or awards. Providing this information upfront can help potential clients feel more informed and confident in their decision to work with your firm.

Another way to promote transparency is by actively seeking and addressing feedback from clients.

Encourage clients to leave reviews or provide feedback through your website or social media channels. If a client raises a concern or complaint, respond promptly and work to address the issue transparently and respectfully. By taking feedback seriously and openly addressing any issues, you can demonstrate your firm’s commitment to providing excellent customer service and building trust with your clients.

Additionally, consider incorporating transparency into your firm’s social media strategy.

Share behind-the-scenes glimpses of your firm’s operations or events to showcase your team’s expertise and build a more personal connection with your audience. By being open and transparent on social media, you can help potential clients get to know your firm better and build a positive reputation in your community.

But how do you achieve transparency? Here are several ways:

Be upfront about your fees. Many clients are hesitant to work with law firms because they are worried about hidden fees or surprise charges. To build trust with potential clients, be upfront about your fees and what clients can expect to pay for your services. Consider providing a breakdown of your fees on your website or in your initial consultation with clients.

Share your qualifications and experience. Clients want to know that they are working with experienced and knowledgeable attorneys. Share your qualifications and experience on your website and in your marketing materials. Consider including information about your education, past cases you have worked on, and any professional associations you belong to.

Be honest about your success rates. While it can be tempting to exaggerate your success rates to attract clients, this can ultimately damage your reputation. Be honest about your success rates and share case studies or testimonials from past clients to showcase your expertise and track record.

Respond to feedback. If a client has a negative experience with your law firm, it is important to respond to their feedback in a timely and professional manner. Acknowledge their concerns and take steps to address the issue. This can demonstrate your commitment to providing excellent customer service and can help to rebuild trust with the client.

Use plain language. Legal terminology can be confusing and intimidating for clients who are not familiar with the law. To build trust with potential clients, use plain language in your communications and marketing materials. This can help to make your services more accessible and can demonstrate your commitment to transparency and clear communication.

In today’s competitive legal market, it’s essential for law firms to prioritise building trust with potential clients. By implementing the practices mentioned above, law firms can establish themselves as reliable and trustworthy legal service providers in the eyes of potential clients.

Key Takeaways

The online reputation of a law firm is crucial in today’s digital society, as it can shape the perception of the firm and influence potential clients’ decisions. A positive online reputation can help build trust with clients, while a negative reputation can be damaging to a law firm’s credibility.
Law firms should take an active role in managing their online reputation, such as monitoring social media and review sites, responding to feedback, and proactively seeking out positive reviews and testimonials.
Social media is a useful tool for law firms to establish thought leadership, engage with clients, and advertise their services.
Collaborating with clients and colleagues can also help to build a strong online presence
Maximising SEO efforts and showcasing client testimonials can further enhance a law firm’s online reputation.
Keep branding consistent throughout your social media and website.

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Ready to take your law firm to the next level? Don’t miss out on this opportunity to transform your Law firm . Email us and let’s chat about how to achieve success!

How to Create a Cult Following for your Craft Beer Brand

by Lex | Dec 13, 2022 | Social, Strategy

With a market size measured at £1.4b, the craft beer industry is set to increase for years to come.

With the impact of both Brexit and the Coronavirus pandemic looming, independent stores risked being shut down, destroying the hard work of many.

However, creating a cult following enables more revenue and eliminates the fear of closing down.

But how do you create a cult brand for craft beer?

Trust, Loyalty and Community

Craft beer has become increasingly popular in recent years, with many craft beer fans seeking out unique and interesting flavours from small, independent breweries. In this highly competitive market, it is essential for craft beer brands to stand out and create a loyal and dedicated cult following.

One way to do this is by focusing on building trust, loyalty, and a sense of community among your customers.

To create a cult following for your craft beer brand, you must first establish yourself as a trustworthy and reliable source of high-quality brews.

This means consistently delivering on your promises and providing excellent customer service for your consumers. Not only producing consistent and delicious beer but also being reliable in the way you communicate and interact with your customers.

Once you have established trust with your customers, you can start to build a loyal fanbase and create a sense of community by engaging with your audience offline and on your social media platforms. This could involve hosting events, offering exclusive promotions or simply providing a welcoming and inclusive space for craft beer lovers and beer enthusiasts to gather and share their passion. As a result, the consumers become loyal to your business through trusting your brand and feeling a part of a group!

It is also important to engage with customers and address their concerns.

By focusing on trust, loyalty, and community, you can create a cult following for your craft beer brand and set yourself apart in a crowded and competitive market.

Transparency and Authenticity

Being transparent and honest in all communication is crucial to gain trust from your audience. Whether it’s about the ingredients in your beer or the way you conduct business, transparency and authenticity is key!

In a world where consumers are bombarded with choices; transparency and authenticity can help your brand stand out and create a dedicated community of fans.

When it comes to building a cult following, transparency and honesty are even more important. This is because a cult following is typically made up of highly-engaged and loyal customers who have a deep connection with your brand. By being transparent and honest in all of your communication, you can foster a sense of trust and credibility with your cult following and further strengthen their loyalty to your brand.

Being transparent humanises your business.

This has worked extremely well for companies such as Lush and Lucy and Yak who both have a strong cult following. By doing this, you can build a positive reputation and increase consumer trust through customer satisfaction and transparency.

Consistency

Being consistent is a key element of any social media platform. More so when creating a cult following.

Developing a clear and consistent brand message for your brewery is imperative in providing a good sense of trust between the consumers and the business.

A consistent brand means you should have the same look, tone and personality on all of your marketing materials and social media platforms. This is crucial for creating a following because your brand will be easily recognisable.

This is expertly done by Beavertown Brewery. Although their branding is incredibly creative, they are consistent with it and therefore it is intriguing and quickly distinguishable from other brands.

Creating a consistent brand for craft beer companies is important because it produces a united and connected aesthetic, product and service. Implementing this into your content can have a bigger impact on your consumers. This is because it can increase your engagement rate and establish trust and credibility.

Inspire your followers

To create a cult following for your beverage company, you must inspire your followers and provide them with a sense of connection, belonging and excitement. This means not only offering high-quality beer, but also providing your customers with a unique and engaging experience that they can’t get anywhere else.

One way to inspire your followers is by sharing the story behind your brand and your beers. This could involve highlighting the local ingredients you use, the unique brewing process you employ, or the inspiration behind your craft breweries.

By sharing your story and passion for craft beer, you can connect with your customers and create a sense of excitement and curiosity about your brand.

To further connect audiences with your brand, share what you care about!

If this is supporting a charitable cause or supporting local independent stores! Inspire your audience to connect with you. This will help build a strong and loyal fan base.

In addition, you can inspire your followers by providing them with exclusive and limited-edition beers, or by offering special promotions and events. For example, you could host a beer-tasting event where customers can sample rare and experimental brews, or offer a discount on a new release to loyal customers.

These exclusive experiences will not only inspire your followers, but also create a sense of exclusivity and community among your consumers. As a result, they will continue to want to buy your products and follow your craft beer business.

Utilise SEO and Increase your Discoverability

To create a cult following for your craft beer brand, you must be discoverable by potential customers. One way to increase your discoverability is by utilising search engine optimisation (SEO) techniques on your website and social media channels.

To improve your SEO, you should include relevant and popular keywords in your website content, bio and captions. Don’t forget to include hashtags as they make your content more searchable. Doing this will help search engines understand what your brand is about and make it easier for potential customers to find you and widen your audience.

You should use location tags in your posts and engage with other users, whether this is your location or a British beer festival. It will increase your visibility and reach on social media platforms.

Furthermore, it is important to engage with other users and craft beer drinkers!

Social media algorithms are built on a foundation of engagement. The more engaging your posts are, the more likely algorithms will push your content!

Additionally, by regularly producing high-quality content and engaging with your audience on social media, you can build trust and credibility, and foster a sense of community among your followers. SEO can help you to attract new customers and cultivate a loyal and dedicated following for your brand.

By utilising SEO techniques and making it easier for potential customers to find you, you can increase your discoverability and reach a wider audience. This will not only help you to attract new customers but also improve the visibility of your brand and create a cult following.

To Summarise

Trust is imperative for building a cult following – this can be done by being transparent and honest with your consumers.
Build a community off and online, people enjoy feeling a part of something bigger! You could even encourage this through members-only exclusives!
Inspire and excite your consumers so they will always want to come back for more.
Always be consistent with everything that you do.Be that communication, branding or how often you post content. Consistency is KEY!
Engage, Engage, Engage! You should both encourage engagement on your posts and also interact and engage with your followers!
Utilise SEO by making sure there are relevant and popular keywords within your content.
Include hashtags in your posts to make your content more searchable.

How Algorithms Love Consistency

by Lex | Nov 4, 2022 | Social

A start-up’s guide to performing well on social media.

What Are Social Media Algorithms?

An algorithm is a combination of metrics, tailored to suit the user experience. Each social media platform has its own algorithm. Algorithms determine which content appears in a user’s feed by relevance rather than publish date. Where it uses several signals to determine what content users should see next. The algorithms consider things such as your location, time spent on the site, who you follow and interact with on the network, the type of device you’re viewing from (desktop/mobile), and more. Before algorithms were introduced, most social media feeds presented content in chronological order. This meant that the newest post was at the top and older posts appeared below it. As a result of the introduction, social media algorithms take charge of determining the content you see based on your behaviour online.

An algorithm does the hard work of sifting through all content by using its own set of criteria to determine whether a post is relevant or not, and disregards any posts that are considered low-quality. However, algorithms are constantly evolving, meaning content creators and marketers must contend with the ever-changing algorithm.

How Do Social Media Algorithms Work

Whilst social media algorithms are founded on expert specialised machines, involving learning and data science. How it works requires both trial and error procedures and understanding and listening to the different algorithms of each platform.

Instagram

With over one billion users worldwide, the photo and video sharing networking service; Instagram have in the past been open and transparent surrounding the function of its algorithm. Instagram can be a difficult site to work out, especially with such a wide range of content such as reels and Instagram stories. According to Instagram, there are six ranking factors the site’s algorithm takes into consideration:

Interest: who and what you have liked in the past.
Relationship: content you have regularly liked, direct messages and accounts you have searched for.
Timeliness: When you post, how new is your content.
Frequency: How often you open the app. The less you open the app, Instagram will show you content it thinks you will enjoy more.
Following: The more accounts you are following, the better selection the algorithm has!
Session Time: The more you use the social networking app.

Instagram introduced the ability to switch from an algorithmic to a chronological feed in 2022. Whilst this is a critical change, it is still imperative to understand how the algorithm affects the content you see, especially if you want to broaden your audience.

Facebook

Facebook the online social networking site is arguably the biggest social media site, with over 2.91 Billion users worldwide. As a result, it is reasonable to say that Facebook’s algorithm is a dark mystery. Despite its changeable signals, Facebook has consistently discussed four key elements that connect the feed and how high it will appear on someone’s feed.

Relationship: How often do you react and comment on the content creator’s posts? This could include, a person, a group, a business or a public figure.
Content type: What type of material do you interact with the most, e.g photo or video?
Popularity: How many people have liked, commented and reacted to it? Is this post being shared
Recency: The newer the post, the more likely it will be placed higher on people’s feeds.
The Facebook algorithm appears to be ever-changing to contend with the wide range of opinions, discussions and culture, with the idea to connect its users with the most useful and significant piece of content for them.

TikTok

The newer social media app, Tiktok, possesses over one billion active users, worldwide. The video-sharing app’s mission is to inspire creativity and bring joy. Due to this, TikTok reflects preferences unique to each user. This is where the algorithm is imperative, similar to Instagram and Facebook, engagement is essential. Tiktok has discussed four foundations for its algorithm:

User Interactions: Your engagement to other posts, liked videos, accounts followed and what posts you have commented on.
Video information: The length of the video, the captions (The character count has recently increased), the sounds and what different filters have been used.
Hashtags: Using relevant hashtags that contain keywords, important to remember SEO.
Device and account settings: Components that are tracked to optimise app performance, like language preference, country setting and device type

The TikTok algorithm is great for outreaching to different audiences both national and international. Despite being the newer of the social networking apps, it appears to have a huge movement behind it and an easier algorithm to work with due to trending sounds and filters, making it a great app to create content on.

Despite being a professional platform, the networking site still has an algorithm similar to the other platforms. This is to ensure that valuable and relevant content is shown to the right audience. Due to the app being filled with like-minded industry people, the engagement rate on the app is high. Yet, Linkedln’s algorithm focuses on four main attributes:

Text-focused Content: Useful, helpful and detailed information on the content.
Timeliness: Finding the best time to post for your audience, for the most engagement.
Hashtags: Use more than five hashtags to make your content more traceable.
Comments: Engaging conversations within your comments

Engagement seems to be one of the main aspects of the site’s algorithm, which means that if you’re able to engage people, then you’ll get better results. Connecting with business-minded people not just expands your network but could possibly get the algorithm’s eye.

Why Is Being Consistent Important?

Being consistent is a fundamental principle for any social media platform’s algorithm. The key to success is consistency in every aspect of your social media, not only for the algorithm but for your audience too. Consistency is one of the most important factors for any business and social media marketing, especially when it comes to the content which as a result affects the algorithm. It’s important to keep things fresh and interesting, but certain elements need to remain the same from day to day or week to week.

Consistent Brand

Having a consistent brand is imperative for any business, and this needs to be communicated on your social media. Brand recognition is essential in building a loyal and trustworthy following in social media, so it’s crucial to have a consistent brand online.

Consistent branding is important for any business. But what does that mean, exactly? And how can you make sure your brand is the same across all of your social media platforms?

Well, first of all: consistency means you should have the same look, feel and tone on each platform. Your Instagram bio should match your Facebook page bio. Your Twitter header should match your LinkedIn header. And so on and so forth.

But wait—doesn’t this make things boring? No! If anything, it makes things more exciting! You can be as creative as you want to be within the parameters of your brand’s guidelines, which allow you to show off your personality and make people feel like they know you better and humanise your brand.

Algorithms recognise that having a consistent user experience is important because users want to experience consistent results.

Consistent Posting & Content

Finding harmony for consistent posting can be a difficult hurdle to overcome. The balance isn’t between the type of content but the amount and timings. Adopting a social media strategy that maintains consistent posting and content is extremely important.

There are many types of content you can post, but you need to post frequently enough so that your audience feels connected with your brand and engaged in your content. Your audience should also feel like they are receiving updates in a timely manner. You don’t want them to feel as if they’ve been abandoned by your brand for months at a time.

The content you post should feel consistent with your brand personality, otherwise, it could be a quick and effective way to lose followers and consumers. The algorithm loves both consistent posting and consistent content. Frequent posting of content can result in more posts being seen by social media algorithms. Yet, the frequency with which you post is as important as the quality of your content. If you publish a lot of low-quality content, it will be filtered out by social media algorithms.

Consistent Aesthetics

Your profile aesthetics come hand-in-hand with consistent branding and consistent content. Many studies show that people are naturally drawn to visually appealing features offline and online. As a result, so does the algorithm.

Consistent aesthetics create cohesion and coherence in your photos and posts, which has an even bigger impact on consumers.

Aesthetic consistency is important for many reasons: it helps you build trust with your audience, establish credibility and authority, and increase engagement.

The most popular brands have mastered the art of consistency. They’ve found ways to make their brand look cohesive while still staying true to their core values and mission statement.

How To Be Consistent On Social Media

Social media consistency is key. You want your followers to know that they can rely on your content, whether it’s a picture of your dog on Instagram or a witty Tweet about politics. But it’s not always easy to get into the habit of posting consistently—especially with all the other things vying for our attention. So how do you make sure you’re giving your audience what they need?

Encourage Engagement

Engagement is a fundamental factor for most platforms’ algorithms. The more likes, comments and shares from your audience develop into a sort of reward from the algorithm. An easy way to engage with audiences by asking questions to increase your chances of comments and interactions.

Hashtags

Hashtags make your content more searchable and as a result, that post’s reach by connecting it to a certain category that people follow or explore. It is important to use specific and relevant hashtags that contain keywords. Regarding social algorithms, hashtags designate a category to your content to make it much more likely to appear to users and audiences interested in that particular hashtag.

Create a content calendar

Creating a content calendar and a content strategy allows you as a creator not to be overwhelmed with the number of posts needed to stay consistent. You can plan out your content in advance, and create it all at once instead of trying to fit everything into one post. This is especially helpful in making sure that your content is of high quality rather than rushing low and poor-quality content out there, for the sake of consistency. The algorithm won’t pick this up and neither will your audience.

Listen to your audience

Listen to your audience for what works best for your social media. The algorithm loves engagement, the more engagement you get on your posts, the higher they will rank in the feeds of your followers, and the more likely they are to engage with them. So if your audience is responding more enthusiastically to one post than another, that might be an indicator that you’re using the right type of content—or even just the right approach—for that audience and platform.

What Else Impacts Social Media Algorithms

Social media algorithms are constantly changing and evolving, so what will impact you and your business now, might not impact it in a year. It’s not just about posting consistently, though that is essential.

The most important thing to remember is that social media algorithms are built on a foundation of engagement. Likes, comments and shares are what helps catch the eye of the algorithm. The more engaged your audience is, the more likely the algorithm will push your content.

In addition to engagement, it is crucial to make sure you have good content – This is obvious but often overlooked by businesses who focus on quantity over quality when it comes to content creation. You don’t want just any old post on Facebook or Twitter, you want something worth sharing with friends and family members! Create content for you, not just to be viral.

Furthermore, post regularly but don’t overdo it – If you post too much then people won’t see your posts because they’re buried under all the other content being posted by others. You need to post regularly enough so people can see what’s new without posting too often so people start ignoring your posts altogether!

Lastly, use hashtags – Hashtags help people find your business when they’re looking for specific information. People use hashtags on social media to connect with others who share their interests, so use hashtags to connect with your audience.

Conclusion

Consistent posting on social networks can help you achieve better results than if you post sporadically. When you’re constantly publishing content, you should keep the frequency of the scheduled posts consistent.

It will help your brand gain traction by increasing its reach and driving people towards your content. After all, when you post consistently, alongside encouraging engagement and creating high-quality content on social media, your audience can have a better understanding of what your brand represents.

How to Perform a Social Media Audit

by Lex | May 11, 2022 | Social

What is it?

Although it may sound daunting, a social media audit isn’t as intensive as it sounds, it is basically performing a health-check for your various social media platforms. The audit will help you set realistic goals for your accounts and how to achieve them by analysing what is and isn’t working well. It will ultimately make your social media strategy more efficient and effective.

Why Would You Want to Perform a Social Media Audit?

A social media audit will help you understand your audience and where you are performing best. It can narrow in on areas that you are performing weakly, so you can make changes to your strategy and turn your followers into customers. Ideally, an audit should be performed every three months to help you keep in line with your goals.

Conduct a Social Media Audit in Seven Steps:

1. Make a list of all your social media accounts and identify where the analytics are, if you are not already familiar. It is a good idea to keep track of analytics on a weekly basis to understand how well your posts are performing and when your audience is most likely to be online.
2. Perform some basic admin by ensuring that all logos are the same across your platforms to make it easier for your audience to recognise and follow your various accounts. You may have a different style of writing and vary posts between platforms, but it is important to ensure that your brand identity is strong and consistent.
3. Check out each page’s engagement metrics and make a note of how your account is performing. If you are trying to grow your followers, assess your total follower count and how many followers have increased over the three month period. On the other hand, you may be focussing on increasing audience interaction with the account, so you can examine the engagement data to see the figures for this period.
4. Assess where and what you are performing best at and then plan to do more of it. If you are really good at making reels or videos and your engagement is highest with these kinds of posts, then focus more attention here to grow your page. At the same time, look at which type of posts aren’t performing well and assess why. It could be the type of content, or it might not be right for that particular platform.
5. Take a look at other platforms and see how you could use your strengths to build up an audience where you might not have considered before. If you are great at writing humorous captions on Instagram, you might be able to find some success on Twitter too.
  It may be that you excel at getting clicks on your posts or stories, leading customers to your website or elsewhere. If you are, you may want to look at Pinterest and see how you can adapt your content for that platform.
6. Check out similar social media accounts that are performing well and evaluate how often they post, what types of posts perform well and which platforms they have grown best on. Make a list of 5-10 accounts that are within your industry and use them as an inspiration. For example, if they are posting a lot of reels with high engagement rates or using their stories to update their customers, this is something that you can use as inspiration for your own account.
7. Set realistic goals based on what you have discovered from your audit so you can measure the success of these in three months time. The information that you have gathered from the audit will give you direction for the accounts on different platforms and the areas that need improvement.

Conclusion

A social media audit is essential for all businesses and influencers, no matter what size. By adding an audit into your schedule, you are more likely to grow your social media following and increase the engagement rate. The analytics are there to give you information about your account and your followers, so you might as well use it to make your account the best it can be.

Brand Ambition and All in. Leeds

by Lex | Sep 10, 2021 | Social

On Thursday 9 September, our Managing Director Sam and I went, in person, to a real life networking event!

After plenty of time spent networking but all via Zoom, Teams etc due to the pandemic, the we headed to The Box in Leeds City Centre to spend the evening at the All in. Leeds reboot.

The event was a bit of a refresher and restart from the group that was originally formed as a steering group and a way of bringing the agency world in Leeds together in a bid to encourage Channel 4 to move up t’ north (said with a strong Yorkshire accent) when the broadcaster was looking for a place to locate its new HQ outside of London.

It was a coming together of agencies unlike anything ever seen in the city, with companies putting aside ego and competition for the good of the city to show just how much support there was for the move and just the sheer range of talent available in Leeds.

With the group’s origins being based around bringing Channel 4 to Leeds, it felt quite appropriate that the first in-person networking event took place on the week that the new HQ for the channel was officially opened.

Since the announcement of Channel 4 coming to the city, the group has moved on to focus on a whole range of other topics and issues for the agency landscape in Leeds, and they have some pretty lofty ambitions going forward.

After listening to a number of the people behind the group talk during the evening – whether it was James Hickman welcoming us at the start of the evening – or just general conversations throughout the night, we left in no doubt that All in. Leeds will be achieving those goals.

For the actual night itself, the vibe was that of celebration. After 18+ months of not being able to see so many people face to face, the chance to chat, laugh and drink with like minded people from across agencies in Leeds felt like something of a gift. It was probably also helped by the free food and beer, kindly provided by the sponsors of the event.

It was brilliant being able to catch up with former colleagues, speak to a supplier of ours in person and learn more about other agencies and what is going on across the city. Hearing some of the great work that is being done, alongside some of the opportunities available, was a real motivator for both Sam and I.

Another highlight of the night was the shuffleboard tournament. The Box benefits from having two, full length shuffleboard tables and both were put to good use during the evening. A bottle of Moet was on offer to the winning team and despite an almost Cinderella-like run to the semi-finals, we were unfortunate to not make it to the final.

All in all, All in. Leeds Reboot was a great night and something we were proud to be a part of. We can’t wait for the next one.

Influencer Marketing is Dead. Long Live Influencer Marketing.

by Lex | Feb 24, 2021 | Social

The rise of influencers across the marketing and communications world has been a rapid one. In 2021, it’s safe to say that most consumer-facing brands and sectors have seen their impact.

From Mrs Hinch and the world of cleaning, beauty and fashion, to sport and fitness and gaming and so many more, it’s hard to think of an industry that hasn’t been touched by the rise of influencers. In a slightly meta moment, even the marketing industry has its own influencers, who advise on, well, influencers.

It seemed for a time that there would be little to stop the popularity of influencers and their use within campaigns. However 2021 and lockdown 3.0 seemed to have other ideas.

In early January we were back into lockdown and most of us were looking towards another extended period of time spent at home, lucky to even head to the supermarket or for a takeaway coffee, whilst we enjoy a socially distanced walk.

(In a side note, I started working for Brand Ambition in mid-January and still haven’t seen Sam our MD or Robin our Creative Director face to face yet, let alone any of our clients).

Whilst people around the country came to terms with the fact that holidays were a long way away, there were however some that jetted off to various parts of the world including Dubai, Spain and more all doing work as ‘influencers’.

With a lot more time on our hands, the Instagram posts, Snapchat stories, TikToks, and pictures of (generally) pretty young-things with drinks in-hand on a rooftop bar, lounging around the pool or on the beach, the vast majority of which featured a distinct lack of masks and social distancing seemed to erk us all.

Rewind 12 months as we wouldn’t have thought twice, but given the year we’ve all had, the apparent disregard for lockdowns and the sacrifices made, not to mention the strain on the NHS and the heroic work done by key workers, it all hit a collective nerve. Let’s be honest though, an interview like this and it’s hard not to be annoyed.

The following days and weeks brought about arguments and opinion pieces that the age of the influencers was over and that marketing managers, agencies and brands would have to look for another way of engaging with audiences.

However, I’d disagree with that sentiment. I’d argue that now more than ever, influencers should be a key part of appropriate marketing strategies.

Why? Because there are plenty of good ones out there. I can’t say I’ve ever watched a series of Love Island, but it’s hard not to be impressed with what Alex George (or Dr Alex if you prefer) has done.

Instead of jetting off around the world and basking in the post-Love Island glow, he’s been back at work with the NHS, whilst encouraging people to look after their mental health. Plenty of people, including the Government have taken notice, as evidenced with his recent appointment.

It’s not even those that are doing fantastic work for the NHS like Dr Alex. It’s those that are staying at home, doing the right thing and listening to the directions from the government and NHS and playing their part.

What the whole incident in January did flag, was that more than ever vanity stats and numbers such as followers, likes and comments shouldn’t be a way of choosing if an influencer is right for your brand or for the company that you’re advising on their engagement strategy.

Questions need to be asked. Things like: “Is this person a good fit?” “Do they have the right morals?” “Would we be surprised by a post from them in a couple of weeks time?” “Are they someone that we’d be proud to have representing our brand?” “Are they generally not a bit of an arse?”

Depending on the answers to the above, then it really doesn’t matter what their social following is like. Take a hard pass and look a little harder. Do a bit more research. The person you’re looking for is out there, and the chances are, they won’t cause you a headache in six months time.

The age of influencers is over? Not a chance. But our advice? Maybe think twice before you work with someone.

Leeds

Belfast

Our Partners

Setting Your Advertising Goals

Understanding Your Audience

Crafting Compelling Content

Mastering Ad Targetting

Budgeting and Monitoring Your Ads

Combating Ad Fatigue

1. Building Trust and Authority Through Content Marketing

2. Establishing Your Law Firm as a Thought Leader in the Industry

3. How to Create Effective Content for Your Law Firm

4. Using SEO to Optimise Your Law Firm’s Content Marketing Strategy

5. Leveraging Social Media to Amplify Your Law Firm’s Reach

6. Measuring the Success of Your Law Firm’s Content Marketing Efforts

Key Takeaways

Feeling Inspired?

Crafting Connections

Choosing the Right Social Media Platforms for Your Brewery

The Importance of Branding in the Competitive Beer Market

From Hops to Hashtags

Brewing Buzz

Key Takeaways

Thirsty For More?

Understanding the Importance of Online Reputation for Law Firms

Leveraging Social Media to Strengthen Your Law Firm’s Reputation

Collaborating with Clients and Colleagues to Build a Strong Online Reputation

Maximising SEO to Improve Your Law Firm’s Online Reputation

Encouraging and Leveraging Client Testimonials for Reputation Building

How to Build and Maintain a Consistent Brand Image for Your Law Firm Online

The Importance of Transparency in Building and Maintaining Your Law Firm’s Reputation

Key Takeaways

Feeling Inspired?

Trust, Loyalty and Community

Transparency and Authenticity

Consistency

Inspire your followers

Utilise SEO and Increase your Discoverability

To Summarise

What Are Social Media Algorithms?

How Do Social Media Algorithms Work

Instagram

Facebook

TikTok

LinkedIn

Why Is Being Consistent Important?

Consistent Brand

Consistent Posting & Content

Consistent Aesthetics

How To Be Consistent On Social Media

Encourage Engagement

Hashtags

Tags

Create a content calendar

Listen to your audience

What Else Impacts Social Media Algorithms

Conclusion

What is it?

Why Would You Want to Perform a Social Media Audit?

Conduct a Social Media Audit in Seven Steps:

Conclusion